digital marketing

Amid pandemic, Middle East adtech startups play essential role in business growth

There is tremendous potential in the Middle East for adtech startups and digital marketing agencies. Although consumers there used to prefer traditional advertising, the internet took over in 2020.

Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

Digital House, a Buenos Aires-based edtech focused on developing tech talent through immersive remote courses, announced today it has raised more than $50 million in new funding. Notably, two of the m

In freemium marketing, product analytics are the difference between conversion and confusion

Considering that fewer than 5% of free users move to paid plans, even a slight improvement in conversion can translate to significant revenue gains.

Text marketing startup Voxie raises $6.7M

Like many startups, Atlanta-based Voxie was created to solve a problem that founder and CEO Bogdan Constantin faced himself. In Constantin’s case, this was at his previous tuxedo rental startup

Boost ROI with intent data and personalized multichannel marketing campaigns

With automation and intent data, brands can more easily connect with leads, prospects, and customers at a personal, intimate level.

The downfall of adtech means the trust economy is here

I believe we are seeing the downfall of ad tech as we know it with social media boycotts and data privacy leading the charge.

Email creation startup Stensul raises $16M

Stensul, a startup aiming to streamline the process of building marketing emails, has raised $16 million in Series B funding. When the company raised its $7 million Series A two years ago, founder an

We need universal digital ad transparency now

We propose a new standard for universal ad disclosure that should be met by every platform that publishes digital ads.

If the ad industry is serious about transparency, let’s open-source our SDKs

Showing exactly how the code within the SDK has been written is the best way to reassure developers and partners that there are no hidden functions or unwanted features. 

These 3 factors are holding back podcast monetization

If we want podcasting to continue to scale beyond its current and projected advertising revenue heights, we need to resolve some fundamental challenges.

Podcast advertising has a business intelligence gap

Widespread misinformation and misconceptions are delaying ad revenue growth for podcast creators, publishers and networks.

This Week in Apps: Google Play gets new rules, Apple launches app marketing tools, EU looks to rein in tech giants

Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever, wi

2 strategies for creating top-of-funnel marketing content

Utilizing content marketing and digital PR can make huge strides in getting your brand name out there.

HubSpot’s new end-to-end sales hub aims to simplify CRM for midmarket customers

HubSpot, the Boston firm that made its name by helping to define the in-bound marketing concept, sees a pandemic landscape that’s changing the way companies sell, forcing more inside sales. Toda

Three growth marketing experts share their best tools and strategies for 2020

At last month’s Early Stage virtual event, channel growth experts joined TechCrunch reporters and editors for a series of conversations covering the best tools and strategies for building startu

What brands need to do if they want to break up with Facebook

With more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will brands go next for their digital marketing needs?

Data from Dutch public broadcaster shows the value of ditching creepy ads

For anyone interested in the contested question of how much ‘value’ — or, well, how little — publishers derive from the privacy-hostile practice of tracking web users to behavi

LA’s Kickback is a social shopping app that converts users into marketing channels through cash rewards

Franky Bernstein, the Venice, California-based serial entrepreneur, knows marketing. At his last startup, Markett, Bernstein turned college students into brand ambassadors who were paid by the compani

App Annie launches ad analytics product Ascend

App Annie is building on last year’s acquisition of analytics company Libring with the launch of a new version of Libring, rebranded as App Annie Ascend. CEO Ted Krantz told me that while Ascend

Unbounce raises $38.4M to build better landing pages with automation

Landing page optimization company Unbounce is announcing that it has raised $52 million Canadian (approximately $38.4 million in U.S. dollars). Unbounce was founded back in 2009 with what co-founder a
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