AR

Amazon rolls out a new AR shopping feature for viewing multiple items at once

Amazon is rolling out a new augmented reality shopping tool, Room Decorator, that will allow you to see furniture and other home décor in your own space. While the retailer had experimented with AR t

Report: Apple quietly acquired Israel’s Camerai, formerly Tipit, a specialist in AR and camera tech

Apple is well known for picking up smaller startups on the hush-hush to augment its business, and today news leaked out about the latest of these… nearly two years after the fact. Sometime betwe

Etsy adds an AR shopping feature on iOS designed for use with wall art

Retailers like Target, Home Depot, Wayfair, IKEA, and others have embraced augmented reality to help shoppers make decisions about products they’re interested in by visualizing the items in thei

Google’s latest experiment encourages social distancing through AR

Several months into this pandemic, you can no doubt already eyeball six feet/two meters with the best of them. But if you’re still having trouble — and happen to have an Android device handy — G

Sketchfab launches team platform to share and collaborate on 3D models

Sketchfab is enabling multiplayer mode today with a new Sketchfab for Teams feature. The startup lets you share 3D models with other people in your company so that they can view, edit and download mod

AR is the answer to plummeting retail sales during lockdown

The so-called retail apocalypse may seem inevitable, but in these challenging times, it is more important than ever to look at how technology can turn the tide.

Samsung hints at AR ambitions, shows off prototype glasses

What a weird Samsung press conference. The company didn’t waste time on the familiar. Things like Galaxy phones and washing machines got little love onstage tonight. Instead, the company was focused

The sorry state of AR startups in 2019

Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their r

Wayfair’s app adds 3D visualization tools, including interactive photos & a room planner

Home furnishing retailer Wayfair was among the first to adopt AR technology as a means of helping people better visualize furniture and accessories in their own home, ahead of purchase. Today, the com

Here’s where top gaming VCs are looking for startup opportunities

With cross-platform experiences like Fortnite and PUBG, in-game socializing environments, and subscription-based cloud gaming services from Playstation, Google, Amazon, and others, the gaming industry

Another high-flying, heavily funded AR headset startup is shutting down

While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built ente

YouTube’s new AR feature lets you virtually try on makeup while watching videos

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-

Facebook is exploring brain control for AR wearables

Facebook this morning issued a lengthy breakdown of recent research into BCI (brain-computer interface) as a means with which to control future augmented reality interfaces. The piece coincides with a

AR headsets promise new enterprise productivity, but can the startups building them survive?

Just as the Bluetooth headset ushered in an era of hands-free calling, AR startups are trying to convince manufacturing startups that AR headsets will bring new efficiencies with hands-free computing.

YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a not

Reality Check: The marvel of computer vision technology in today’s camera-based AR systems

Augmented reality has the potential to instill awe and wonder in us just as magic would. For the very first time in the history of computing, we now have the ability to blur the line between the...

The Statue of Liberty gets an AR app to celebrate its new museum

This week, the new $100 million Statue of Liberty Museum opens in the shadow of one of America’s most iconic landmarks. The 26,000-square-foot space offers insights into the statue’s storied histo

Google brings augmented reality to Search

At its I/O developer conference, Google today announced that it is bringing the camera — and augmented reality — to Google Search. As the company demonstrated, you could search for somethi

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one a

Angry Birds AR is coming to iPhone this spring

Angry Birds: Isle of Pigs took the scenic route to the iPhone. Rovio began flirting with augmented reality on the Magic Leap of all places, releasing First Person Slingshot for the headset last year.
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