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Reddit announces updates, including a new subreddit, to increase political ad transparency

Reddit announced an update to its policy for political advertising that will require campaigns to leave comments open on ads for the first 24 hours. The platform also launched a new subreddit, r/Reddi

Will podcast ad revenue bounce back after COVID-19?

There are early signs that media will be one of many industries to take a huge blow from the COVID-19 pandemic, with sharp declines in ad revenue and significant layoffs. Podcasting is unlikely to be

TikTok pledges $250M in COVID-19 relief efforts, plus another $125M in ad credits

Short-form video app TikTok announced today it’s committing more than $250 million to support front-line workers, educators and local communities affected by the COVID-19 pandemic, as well as an

Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers

Measurement firm Comscore announced this morning a partnership with Amazon-owned game-streaming site Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gami

YouTube will now allow creators to monetize videos about coronavirus and COVID-19

YouTube today announced a change in policy regarding the novel coronavirus, or COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of videos that included more than a p

Reddit takes on Twitter with its first trending ad product

Reddit, the popular discussion site visited by more than 430 million people per month, is opening up some of its most valuable screen real estate to advertisers with the launch of its first trending a

Pinterest adds DoorDash exec and Caviar lead Gokul Rajaram to its board

Pinterest is bringing on a new board member. The company announced today it has appointed Gokul Rajaram, Caviar lead at soon-to-go-public DoorDash, to its board of directors and as a member of its Nom

Where top VCs are investing in adtech and martech

Lately, the venture community’s relationship with advertising tech has been a rocky one. Advertising is no longer the venture oasis it was in the past, with the flow of VC dollars in the space d

Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers

Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage with the brand in q

Pandora launches interactive voice ads

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad as

Hulu launches its viewer-friendly ‘binge watch ads’

Hulu today is launching a new kind of ad experience that allows brands to specifically target binge-watchers — that is, viewers who are watching multiple episodes of a favorite program over a lo

YouTube asks the FTC to clarify how video creators should comply with COPPA ruling

YouTube is asking the U.S. Federal Trade Commission for further clarification and better guidance to help video creators understand how to comply with the FTC’s guidelines set forth as part of Y

Sir Martin Sorrell’s Silicon Valley charm offensive

Sir Martin Sorrell is the kind of founder people in Silicon Valley most prize. He has enjoyed huge success, having built the world’s biggest advertising conglomerate over 32 years (WPP). He&#821

Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that

TikTok explains its ban on political advertising

Already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content, the Beijing-based video app TikTok is now further distancing itself fr

YouTube Music cracks down on rampant chart manipulation with new pay-for-play ban

YouTube will no longer allow paid views and advertising to influence its YouTube Music Charts, the company announced this morning. Instead, it will calculate its rankings based only on view counts com

Facebook will require political advertisers to provide further credentials, or have their ads paused

Ahead of the 2020 elections, Facebook today announced it’s tightening requirements for groups buying political ads on the social network. The company last year began requiring advertisers get a

TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app

TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leavin

WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B

Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption and consumer habits revolve around digital platforms. WPP today announced that i

Jeffrey Katzenberg’s streaming service Quibi books $100M in ad sales ahead of launch

Quibi, the short-form video platform founded by Jeffrey Katzenberg, hasn’t even launched, but has already booked $100 million in advertising sales, according to a report from The WSJ this mornin
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