Adtech

Amid pandemic, Middle East adtech startups play essential role in business growth

There is tremendous potential in the Middle East for adtech startups and digital marketing agencies. Although consumers there used to prefer traditional advertising, the internet took over in 2020.

With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles

If Southern California-based Road Runner Media succeeds, you’ll start seeing a lot more ads while you’re driving. That’s because the startup is placing digital screens on the back of

New Facebook ad campaign extols the benefits of personalized ads

Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is lo

Emotive raises $50M to make text marketing more conversational

While more businesses are turning to text messages as a marketing channel, Emotive CEO Brian Zatulove argued that most of them are just treating it as another “newsletter blast.” “Th

Rokk3r acquires AdMobilize and Matrix Labs for $19.5M

Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating

3 adtech and martech VCs see major opportunities in privacy and compliance

There seems to be plenty of activity in adtech and martech, particularly across the commerce ecosystem with tools that support monetization for small merchants.

This Week in Apps: GameStop madness hits trading apps, Apple privacy changes, Clubhouse becomes a unicorn

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a

UK resumes privacy oversight of adtech, warns platform audits are coming

The U.K.’s data watchdog has restarted an investigation of adtech practices that, since 2018, have been subject to scores of complaints across Europe under the bloc’s General Data Protecti

You’ll never believe what this email thread says about the ad-funded ‘open’ web

Among a number of claims on U.K. adtech lobby group MOW’s website is the canonical biggie that “Advertising funds the open web.” This coalition of “marketers,” whose memb

Apple launches its new app privacy labels across all its App Stores

At Apple’s Worldwide Developers Conference in June, the company announced it would soon require developers to disclose their app’s privacy practices to customers via new, glanceable summar

Is the internet advertising economy about to implode?

Advertising drives the modern digital economy. Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of t

DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M

Ad-based platforms can face a lot of heat from advertisers when they can’t control how and where their ads run: just look back to the ad boycott against Facebook earlier this year (or earlier bo

Facebook threatens to block news sharing in Australia as it lobbies against revenue share law

Adtech giant and self-styled ‘free speech champion’, Facebook, has threatened to pull the plug on the public sharing of news content on Facebook and Instagram in Australia. The aggressive

Google’s Sundar Pichai grilled over ‘destroying anonymity on the internet’

Google’s Sundar Pichai faced an awkward line of enquiry during today’s House Antitrust Subcommittee hearing related to its 2007 acquisition of adtech platform DoubleClick, and how it went

Pandora launches interactive voice ads into beta testing

Pandora is launching interactive voice ads into wider public testing, the company announced this morning. The music streaming service first introduced the new advertising format, where users verbally

Researchers find exposed data on millions of users of quiz app, TVSmiles

TVSmiles, a Berlin-based mobile native advertising app whose users earn digital currency in exchange for engaging with branded content such as quizzes, apps and videos, has suffered a data breach. Sec

Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors —

YouTube launches a free, DIY tool for businesses in need of short video ads

YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The

What does a pandemic say about the tech we’ve built?

There’s a joke* being reshared on chat apps that takes the form of a multiple-choice question — asking who’s the leading force in workplace digital transformation? The red-lined punc

Adtech giant Criteo is being investigated by France’s data watchdog

Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm th
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