Net revenue retention is the most underrated metric out there. The greater the NRR, the quicker companies can scale. Simply put: the power of compound math.
Gamefam learned to develop on Roblox the hard way -- by trial and error and by getting better at listening to the community’s unique gamer culture. Here are some common mistakes.
Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies.
While many view Google's Core Web Vitals as a big hoop to jump through to please the search powers that be, others are seeing -- and seizing -- the opportunities that come along with this change.
The shift toward social+ is not going anywhere, and the fintech vertical is no exception. The good news is the social+finance trend is still in its infancy, which means there are opportunities to gain
We should be deploying simple AI tools to solve and improve upon everyday tactics so we can spend more time on strategic growth goals and long-term execution.
The best CEOs are globally ambitious, and they know that unlocking Europe’s growth potential remains a critical step on the road to IPO.
Considering that fewer than 5% of free users move to paid plans, even a slight improvement in conversion can translate to significant revenue gains.
Relevant. Inevitable. Believable. Simple. Behind most successful companies is a story that checks every one of those boxes.
Providing real value through content is an excellent way to build authority in the short and long term. The key is figuring out the best route for your investment.
Public SaaS companies that have adopted usage-based pricing are better at landing new customers, growing with them and retaining them.
Growth talent wants to know that they have room to experiment, fail and iterate with the support and trust of their company.
Deep tech companies have the capability to create new markets with little competition and can replace existing technologies while fundamentally transforming an industry.
Not having a gig economy strategy as we start 2021 is like missing the internet trend in 1990 or failing to get ahead of the mobile revolution in 2010.
Out of nine SaaS IPOs in recent years that had the best net dollar retention, seven employ usage-based models.
Any startup that hopes to build a direct connection with its customers should consider recruiting a group of users who will share their experiences, insights and advice.
Moving from dorm room to billion-dollar exit is the dream of every startup founder. Dries Buytaert got there by being bold, working hard and thinking big.
When should deep tech companies hire marketers, and do these hires need industry experience?
The systemic issues became apparent the way they often do -- when customers began complaining.
While the customer dynamic has changed over the last 20 years, it's actually gotten easier to convert and retain customers through the subscription funnel.