Sarah Perez

Sarah Perez

Reporter

Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

The Latest from Sarah Perez

Epic Games CEO Tim Sweeney calls out Apple for promoting its services in the iPhone Settings screen

Epic Games CEO Tim Sweeney, whose high-profile antitrust lawsuit against Apple is now under appeal, is today calling out the iPhone maker for giving itself access to an advertising slot its competitor

Welcome debuts a smarter city guide app on iOS, backed by $3.5M led by Accel

When you’re exploring a city — whether one you’re visiting on your travels or your own — there are a number of tools that can help you find out where to go, what to see and wha

In hopes of App Store changes, Paddle develops an alternative to Apple’s payments system

Paddle, a solutions provider subscription-based businesses, is betting on a future where App Store developers are able to use third-party payment systems — and it wants to be among the first to

With return of ‘Report a Problem’ on App Store, Apple invites public to help fight fraud

Apple is making a change to its App Store by returning the “Report a Problem” link to App Store product pages across iOS 15, iPadOS 15 and macOS Monterey devices. The link offers an easy w

Snapchat revamps creator payouts by offering chance to win prizes with Spotlight Challenges

As competition for creator talent heats up, Snap today introduced a series of new tools, programs and features that will enable creators on its platform to generate revenue. These include the expansio

Matter raises $7 million Series A to build a better reading app

A startup called Matter, which aims to build a better reading app for today’s internet, is launching out of private beta testing and announcing the close of its $7 million Series A, led by GV (f

Spotify’s podcast creation tool Anchor gains access to the company’s larger audio ad network

Earlier this year, Spotify introduced its new audio advertising marketplace, the Spotify Audience Network, which allows advertisers to reach audiences across Spotify’s ad-supported music and ori

Marc Lore-backed ‘conversational commerce’ startup Wizard raises $50M Series A from NEA

Marc Lore, who earlier this year stepped down from his role as Walmart’s head of U.S. e-commerce, is now backing a new startup in the e-commerce space called Wizard. Lore has taken on the roles

Technical interview platform Byteboard spins out of Google’s Area 120, takes on new funding

Byteboard, a service designed to replace the pre-onsite technical interview part of a company’s hiring process with a web-based alternative, will be spinning out of Google, TechCrunch learned an

Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format

Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTub

Mark Cuban-backed live entertainment app Fireside launches to creators

Amid a deluge of new creator platforms, a startup called Fireside is launching today with what it believes will be a compelling proposition for professional creators in need of a more robust set of to

Stories as a service: Storyteller lets anyone add Stories to their own apps or website

Pioneered by Snapchat and cloned by Instagram, the “Stories” feature has become a staple for modern-day mobile apps, from Google search to Pinterest to streaming apps and more. And while t

Netflix brings its shuffle mode feature, ‘Play Something,’ to Android users worldwide

Netflix is today officially launching a new feature for its Android users that will make it easier to find something to watch when you can’t make a decision. The feature, called “Play Some

Amazon will allow US Prime members to send gifts using only an email or phone number

In preparation for the holiday shopping season, Amazon today announced a convenient new way to send gifts through its mobile app. Instead of entering the recipient’s mailing address — a pi

This Week in Apps: TikTok shops for advertisers, Microsoft makes app store changes, Apple’s apps get reviews

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a

TikTok’s new ad products invite users to interact with taps, swipes, likes and more

TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several n

TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more

TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. and Canada, in partnership with Shopify. The deal allowed Shopi

Google adds new ways to shop, like turning a website’s photos into shoppable products

Google today introduced new ways to shop through its platform, including both online and via its Google Search mobile app. In an update coming soon to the Google Search app for iPhone, the company wil

Google Search update will provide more context about websites, including descriptions and what others say

Google is making a change to its search results with the goal of improving the media literacy of online users. The company is expanding the capabilities of its “About this Result” feature,

Google is redesigning Search using AI technologies and new features

Google announced today it will be applying AI advancements, including a new technology called Multitask Unified Model (MUM) to improve Google Search. At the company’s Search On event, the compan
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