Sarah Perez

Sarah Perez

Reporter

Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

The Latest from Sarah Perez

Meta says it will now pay creators for original content in Facebook Reels

Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat, Meta announced this week it now dole additional bonu

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced

Pinterest quietly launches a livestreaming app for video creators

Pinterest on Monday launched a new app aimed at making it easier for creators to livestream to its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live o

TikTok introduces its first ad product to offer a revenue share with creators

TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts present

Starbucks to launch NFTs this year, offering access to ‘unique experiences and benefits’

Would you like an NFT with your Starbucks latte? The coffee giant this week announced its plans to enter the web3 space with the launch of its own NFT collection later this year, where the individual

Match names Zynga President Bernard Kim as CEO, replacing Shar Dubey

Dating app giant Match is getting a new CEO. Just over two years after assuming the top exec position, Match CEO and 16-year employee Shar Dubey is stepping down. The company announced today, alongsid

Snap unveils a Cameo partnership, new ad format and more original programming

Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation

Wordle! (but not that Wordle!) is now in the hands of mobile tech firm AppLovin

After the popular online game Wordle went viral, an unrelated older mobile game that shared the same name benefitted, gaining an explosion of downloads as iPhone users mistook it for the web game maki

Twitter latest filing admits to risk of losing advertisers and staff due to Musk takeover

Just ahead of its presentation to media ad buyers later this week at the 2022 NewFronts, Twitter acknowledged in a new SEC filing that its core advertising business could now be at risk as a result o

Spotify becomes first music streamer to launch on Roblox

Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will

This is what the Edit Tweet feature could look like on Twitter

Twitter’s work on its forthcoming Edit button is continuing. While several people last month already spotted the in-development “Edit Tweet” menu option, what we didn’t yet kno

Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual re

Apple Music arrives on Roku devices, three years after hitting Fire TV

Three years after launching on Fire TV devices, Apple Music will today become available to Roku customers. The streaming device maker says that Apple Music subscribers will be able to download the App

This Week in Apps: Elon buys Twitter, Snap Summit recap and an App Store cleanup

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a re

Apple’s services revenue hits a record $19.8B in Q2, reaches 825M paid subscriptions

Amid a record-breaking fiscal second quarter, Apple also delivered record-breaking services revenue up 17% year over year to reach $19.8 billion. The category — which includes businesses like th

Pinterest addresses the TikTok threat in its first quarter earnings

Pinterest may have beat on revenue and earnings in the first quarter, but the company is not out of the woods yet when it comes to carving out a place for its service in today’s competitive land

Snapchat’s new ‘Director Mode’ will help anyone become a video creator

In its ongoing battle with TikTok, Snap announced today it’s launching a new feature called Director Mode, aimed at providing easier access to Snapchat’s native creative tools for publishi

Snap’s new AR tools turn photos into 3D assets, let retailers use Snap’s AR tech in their own apps

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introd

Twitter says it overcounted its users over the past 3 years

Twitter didn’t have as many users as it thought — a predicament that may have encouraged the company to more seriously consider its acceptance of Elon Musk’s proposal to take the com

Comcast and Charter team up to launch a new streaming platform for US consumers

U.S. cable TV giants have a new plan to stake their claim in the streaming wars. This morning, Comcast and Charter announced they will team up to develop a streaming platform based on Comcast’s
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