Jordan Crook

Jordan Crook

Deputy Editor

Jordan Crook is the Deputy Editor of TechCrunch. She writes about internet culture, social networks, and consumer-facing technology. Jordan leads programming on TechCrunch\’s flagship event, the world-renowned Disrupt conference. You may recognize her from her appearances hosting that event and moderating panels and fireside chats.

She has written for publications such as Mobile Marketer and MobileBurn.

You can email her at

The Latest from Jordan Crook

Flyp wants to give power resellers enterprise-grade e-commerce tooling

There is no shortage of platforms out there to sell your old stuff. From thredUp and The RealReal to Facebook Marketplace to eBay, the tech world has long sought to capitalize on the generally wastefu

Felicis Ventures partners share the four pillars of scaling a SaaS startup

At TechCrunch Early Stage, we sat down with Felicis Ventures partners Viviana Faga and Niki Pezeshki to talk about scaling, and why it's crucial to be "10x better" than the incumbents.

VC Lotti Siniscalco shares dos and don’ts in the Pitch Deck Teardown at TC Early Stage

Perfect pitch, a singer’s ability to produce any given musical note without a reference tone, is a rare phenomenon — only 1-5 people out of every 10,000 have it. While your odds of creating a perf

Women’s leadership network Chief surges to unicorn status

As Ariana Grande would say, god is a woman. So it should come as no surprise that Chief, the network designed to develop the leadership skills of women, has hit a $1.1 billion valuation in a matter of

Learn how to get into Y Combinator at TC Early Stage

You’ve been head down and hard at work for what feels like a lifetime, you have an MVP to show for all that sweat equity and you’re ready to jump-start your company’s trajectory. Building a star

Unicorn founder Julia Collins shows how to tell your story to attract investors at TC Early Stage

What determines the trajectory of your company? Is it the quality of your idea, perfect product market fit, your bold plan to TAM? One thing trumps these other important factors. The pitch — it’s

Lightning strikes again as Electric hits unicorn status

Wherever we are in the journey of navigating a pandemic, remote work is still hot. Electric, one of the many companies making it easier for organizations to work remotely, has capitalized on this tren

Learn how to land your first investor from Sequoia’s Jess Lee at TC Early Stage

Tapping personal savings or invoking the friends and family plan are signature hallmarks of fledgling startup finance. Eventually though, the majority of early-stage founders will leave their bootstra

Legal eagle Lindsey Mignano shares top VC financing tips at TC Early Stage

All early-stage startup founders face countless challenges as they work to build, launch and scale a successful business. But confusing U.S. immigration and visa policies present an additional, dense

Atomic’s Hadley Wilkins defines the why, what and how of brand building at TC Early Stage

In the early stages of building a startup, founders need every competitive advantage they can bring to bear. You’re not only competing against established players, but also with other pre-launch sta

We’re breaking down usage-based pricing and growth strategies at TechCrunch Early Stage

Software as a service (SaaS) — both a revelation and a revolution — completely disrupted the decades-old software selling paradigm. It turned buying software from an infrequent, high-cost and, for

Did Netflix ruin Formula 1 with ‘Drive To Survive’?

If you followed along with the 2021-22 Formula 1 season, you know that Netflix’s latest installment of Formula 1: Drive To Survive is certain to be a doozy. Luckily, the wait is nearly over. Dri

Felicis Ventures’ Aydin Senkut and GP Viviana Faga take you from wedge to TAM at TC Early Stage

Early startup founders may truly believe they’ll become the dominant player and capture their total addressable market (TAM). Most investors aren’t interested unless that number starts with a B. H

Zaya Care partners with payers to bring the European model of maternal care to the States

Despite the fact that we spend more on healthcare per capita, the U.S. leads the wealthy world in maternal mortality. And health inequity plays a big part. Zaya Care, founded by Leoni Runge, operates

Spotify bounces back as Discord hobbles back online after outage

Spotify and Discord both appear to be down. TechCrunchers and the Twittersphere alike are experiencing difficulty logging in to Spotify. Folks are reporting on Twitter that opening the Spotify app on

Slava Rubin and Sahil Lavingia break down crowdfunding options at TechCrunch Early Stage

Sure, you can find plenty of big-name companies that bootstrapped their way to success without any outside investment — Calendly, GoPro, MailChimp and SPANX come to mind. Historically though, the ma

Stellation Capital’s Peter Boyce outlines how to get the best investors and terms for your Series A fundraise at TechCrunch Early Stage

Congratulations. You’ve built a startup with a solid track record that includes an MVP, an established user base and maybe even consistent revenue. You’ve delivered on your early milestones and se

Figma brings whiteboarding to the iPad

Collaboration has always been at the heart of what Figma does. Founder Dylan Field worked for years before launching Figma with the sole mission of making design a multiplayer game. Since launch, the’s Brian Rothenberg explains growth marketing strategies that don’t break the bank at TC Early Stage

Every founder wants to crack the code that will let them attract, engage and retain lots of customers quickly, consistently and at scale. Marketing tactics from the “aughts” — like email blasts

Inside the pitch deck that won Heartbeat Health’s first investment check

"We look for founders who have a combination of domain insight and domain experience," said Kindred Ventures' Kanyi Maqubela.
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