Anna Heim

Let's look into cybersecurity sales, developer content marketing, and fundraising pitches through a common lens: The importance of understanding your audience and putting it first.

The usual corollary of risk is insurance against it; but when it comes to cloud downtime, the insurance sector hasn't fully caught up yet. 

A look at what generative AI means for enterprise buyers; as well as some notes on why your company may want to be like Figma, and how the investing side of the market is adjusting to down rounds.

Ever since the tech downturn began affecting startups, a question kept coming up: What if we are witnessing a correction?

How is the economy affecting insurance purchase decisions? Will this make B2B companies more appealing to VCs than their B2C peers?

If you add up the fact that rival accelerators 500 Startups and Techstars have given up on their Stockholm programs, a pattern starts to emerge.

Insurtech companies can leverage data in this way to make the process more efficient for both the insurer and the insured.

Over 20,000 applications flew into Y Combinator, which ended up plucking out 282 startups for its latest batch. Now we’re getting our first look at them through Demo Day. The first day’s demos inc

Here’s a crazy statistic: More than half of the companies in Y Combinator’s latest cohort were accepted to the accelerator with only an idea, no minimum viable product or revenue strategy needed.

Let’s talk median fundraising round sizes and deal values for seed through Series C in the first quarter of 2023.

For Israeli entrepreneurs, the prospect of rising pressure on the country's credit rating made banking diversification a more pressing issue.

We’re looking at Europe's Q1 2023 venture capital tallies and considering the three largest venture markets in the region: the U.K., Germany and France.

Techstars’ decided to end its Swedish accelerator program. Let's dig into the country’s startup scene to understand how the smaller venture market is adapting to a changed investing climate.

According to David Wechsler, a principal at OMERS Ventures, “having an embedded strategy is not required for venture funding.”

Is there still hope for concertgoers?

One way to make your staffing cheaper is to reduce it. Another is to make it more productive. That's where robotic process automation comes in.

How are API-first startups faring in the face of private-market headwinds and some market pessimism about the health of many startups far from their exit point?

Whether you are an individual or a company, it makes sense to have more than one bank. Yet, many startups don't.

The CFO stack has some investors quite excited, but the data so far describes a trend that may not be in these companies' favor.

It’s tempting to call the new generation of sales tools “PLG CRMs,” but, it turns out, they don’t quite fit that description.