Advertising Tech

Amid pandemic, Middle East adtech startups play essential role in business growth

There is tremendous potential in the Middle East for adtech startups and digital marketing agencies. Although consumers there used to prefer traditional advertising, the internet took over in 2020.

Staying ahead of the curve on Google’s Core Web Vitals

While many view Google's Core Web Vitals as a big hoop to jump through to please the search powers that be, others are seeing -- and seizing -- the opportunities that come along with this change.

Ketch raises $23M to automate privacy and data compliance

Ketch, a startup aiming to help businesses navigate the increasingly complex world of online privacy regulation and data compliance, is announcing that it has raised $23 million in Series A funding. T

Google isn’t testing FLoCs in Europe yet

Early this month Google quietly began trials of “Privacy Sandbox”: Its planned replacement adtech for tracking cookies, as it works toward phasing out support for third-party cookies in th

Kargo unveils its new Fabrik publishing system

Digital advertising company Kargo is launching a new product and new business unit called Fabrik. Founder and CEO Harry Kargman explained that Fabrik is a content management system designed for publis

US privacy, consumer, competition and civil rights groups urge ban on ‘surveillance advertising’

Ahead of another big tech versus Congress “grab your popcorn” grilling session, scheduled for March 25 — when U.S. lawmakers will once again question the CEOs of Facebook, Google and

E-commerce marketing startup Yotpo raises $230M at a $1.4B valuation

Barely more than seven months after its most recent funding announcement, Yotpo is revealing that it has raised another $230 million in a Series F round that values the company at $1.4 billion (post-m

Facebook is bringing ads to shorter videos and Stories

Facebook is expanding its monetization options for video creators. For anyone watching videos posted by those creators, that probably means you’ll see more ads. Facebook App Monetization Directo

Audience engagement startup Trufan raises $2.3M

Trufan, a startup selling tools helping marketers analyze their social followings and collect audience data, announced today that it has raised a $2.3 million seed round. Despite raising a relatively

After similar moves for Shopping and Flights, Google makes hotel listings free

Last year, Google made a significant change to its Google Shopping destination by making it free for e-commerce retailers to sell on Google, when before the Shopping tab had been dominated by paid pro

Daily Crunch: Google swears off ad-tracking

Google says it’s focusing on privacy-friendly approaches to ad targeting, Okta acquires Auth0 and a flying taxi startup raises $241 million. This is your Daily Crunch for March 3, 2021. The big

Google says it won’t adopt new tracking tech after phasing out cookies

While we’ve written about attempts to build alternatives to cookies that track users across websites, Google says it won’t be going down that route. The search giant had already announced

Martech company Zeta Global raises $222.5M in debt

Zeta Global, the marketing technology company founded by David A. Steinberg and former Apple CEO John Sculley, is announcing an additional $222.5 million in new debt financing. The company has gone do

With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles

If Southern California-based Road Runner Media succeeds, you’ll start seeing a lot more ads while you’re driving. That’s because the startup is placing digital screens on the back of

Lob raises $50M for its direct mail platform

Lob is a startup promising to help businesses deliver physical mail more quickly and affordably, and with more personalization. The company estimates that its platform has been used to deliver mail to

New Facebook ad campaign extols the benefits of personalized ads

Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is lo

Blueshift raises $30M for its AI-based, integrated approach to marketing

The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marke

Emotive raises $50M to make text marketing more conversational

While more businesses are turning to text messages as a marketing channel, Emotive CEO Brian Zatulove argued that most of them are just treating it as another “newsletter blast.” “Th

Rokk3r acquires AdMobilize and Matrix Labs for $19.5M

Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating

IronSource acquires video and playable ad platform Luna Labs

Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs, a startup that’s built a platform allowing app developers to create and manage video and pla
Load More