It’s not every day the three biggest competitors in a space join forces to denounced political action. Of course, this isn’t the first time the Trump administration has had this impact on a category.
Microsoft, Nintendo and Sony (collectively known as gaming’s “big three) penned a joint letter noting the harm the industry stands to face in the age of Trump administration tariffs on China. Addressed to Office of the United States Trade Representative General Counsel Joseph Barloon, the note asks for a modification the existing tariff list.
“While we appreciate the Administration’s efforts to protect U.S. intellectual property and preserve U.S. high-tech leadership,” the letter reads, diplomatically, “the disproportionate harm caused by these tariffs to U.S. consumers and businesses will undermine—not advance—these goals.”
The three companies highlight a broad range of cascading impacts the laws could ultimately have the vast industry, including,
- Injure consumers, video game developers, retailers and console manufacturers
- Put thousands of high-value, rewarding U.S. jobs at risk
- Stifle innovation in our industry and beyond.
The impacts of tariffs have already begun to take their toll on various technology sectors, with several leaders — including, notably, Apple’s Tim Cook — personally petitioning Trump for exceptions.