If you’re a video creator in 2019, you’re probably thinking about a long list of publishing destinations: YouTube, of course, but also Facebook, Instagram, Twitter, Snapchat and more.
StayTuned Digital is a new startup trying to help video creators and publishers push their content to multiple platforms. The company, which bills itself as “content’s best friend,” is officially unveiling its product today and announcing that it’s raised $2.5 million in funding.
StayTuned was founded by CEO Serge Kassardjian (previously the global head of media app business development for Google Play) and Randy Jimenez (previously CTO at SinglePlatform). Kassardjian told me he saw the need for a product like this during his time at Google, when he would talk to content creators becoming “overwhelmed” by the fragmentation across all the different devices and platforms available to them.
“What’s happened is every single one of the platforms is releasing new formats, new ways to optimize, it’s constantly changing every couple of months,” Kassardjian said.
So with StayTuned, publishers shouldn’t have to worry about all that. Kassardjian said the product does three big things: optimizes the video so it looks good and can perform well on each platform, pushes the video to each platform and then measures the results, which feeds back into the optimization.
Kassardjian acknowledged that getting into the media business, even as a technology provider, might seem like a bad idea right now, but he said, “There’s a misconception that what’s happening in the world is that media and content is dead, but there’s more media and content than ever before.”
Nor does Kassardjian believe that publishers can stop relying on Facebook and other platforms. Sure, they may want to drive more traffic to their own properties or launch their own subscription services, but unless they’re Netflix-sized, they can’t ignore the big platforms entirely.
“We provide ubiquity to where the audience is,” he said.
And when he talks about video publishers, he isn’t just thinking about traditional media companies (although he’s looking to work with them too). He also said StayTuned could work with newer digital companies, e-commerce retailers and other brands that are creating content — and eventually, small businesses.
As for the funding, it was led by Bowery Capital, with participation from CourtsideVC, Quaker Health, Social Leverage, Liquid 2 Ventures, The Fund, Hive Ventures, Grape Arbor and a number of angel investors. StayTuned is also part of the current GCT Startup-in-Residence program.