In its first institutional funding round, Oh My Green has raised $20 million from Initialized Capital, Powerplant Ventures, Backed VC, ZhenFund, Talis Capital and the Stanford StartX Fund to bring healthier foods to offices around the U.S.
The concierge-style startup, which completed Y Combinator’s startup accelerator in 2016, provides businesses in San Francisco, Los Angeles, Seattle, Chicago, Austin, Denver, Boston, New York City and Nashville nutritional snacks and meals. It stocks office snack pantries — a staple at tech startups — caters events, manages cafes and provides wellness programming. Its goal is to be a one-stop shop for corporate nutritional wellness.
The San Francisco-based company was founded in 2014 by Michael Heinrich. Based off my conversation with him earlier this week, I’m guessing he wouldn’t approve of the TechCrunch snack cupboard, which includes a year-long supply of Skittles, M&Ms and Fruit by the Foot.
“I wanted to do something more meaningful in my life,” Heinrich told TechCrunch. “I had worked in really challenging environments and I found myself really enjoying the people and the problems but looking at the food we had available, a lot of it was ultra-processed and ultra-sugared.
“When I was sugar crashing and not being productive at work, I realized I should stop complaining and actually make a difference,” he added.
Oh My Green’s tech-enabled service, which relies on machine learning to give its customers personalized recommendations for meals and snacks, has 200 customers today, including Lyft, Apple and Y Combinator. With the investment, the company will expand throughout the U.S. and eventually launch overseas.