Lover.ly, the Pinterest for wedding planning, has been dominating the categorization and aggregation of awesome wedding content. Brides who visit the site are instantly able to search by vendor, color pattern, product type, theme, and most anything else. Except weddings.
Today, on the company’s second anniversary, all that changes. Lover.ly users can now upload photos of their wedding in a set, which is searchable. This way, users who see a dress they love can click through to see the entire wedding, as well as all the vendors that worked on that wedding from photographer to cake maker and back again.
“We’re taking what has traditionally been an offline, one-to-one experience and bringing it online,” said founder Kellee Khalil. “Brides are always calling up their friends and asking which vendor they used for the dress or the venue, and it ends up being a lot of work to track down all that information. With Real Weddings, users can share everything about their wedding with a single link.”
To deal with quality control, Lover.ly will let all brides upload their photos to a specific URL, but only approved photos and weddings will be made searchable.
The Real Weddings platform will launch with more than 4,800 real weddings right from the get-go.
Lover.ly has an e-commerce platform for brands that want to get in on the action, with a cost-per-click business model. That same platform will be tied in to the Real Weddings.
Lover.ly has been growing steadily since its launch on Valentine’s Day two years ago. The company has seen over 100,000 iPhone app downloads, 50 million images viewed each month, and have grown to show off over 2,500 brands and 250,000 SKUs. For some perspective, Lover.ly launched its ecommerce platform with only four brand partners, and has now become the largest online wedding shop in the world.
Also, Happy Valentine’s Day.