Apple Ramping Up Production For Next iPhone Beginning In Q2, WSJ Reports

Apple is looking to start production of a new iPhone of “similar” design to the current one during the second quarter of 2013, according to a new report from the Wall Street Journal. The production ramp-up is designed to set the stage for a summer launch of a new flagship iPhone, the report claims, which agrees with information we’ve heard from our own sources recently.

John reported last Thursday that Apple’s manufacturing partners were preparing for a June 2013 launch of the so-called iPhone 5S, a device that retains the design of the iPhone 5 but adds better specs under the hood. This report from the WSJ, paired with analyst claims of a similar timeline for an iPhone product refresh, seem to now all be pointing to a new device in early summer. Apple holds its annual Worldwide Developer’s Conference around the same time, so if we’re going to see a public event detailing the new device, that’d be when to look for it.

The WSJ report today also claims that Apple continues to work on a lower-cost iPhone, destined for a launch as early as the second half of 2013. The shell casing is said to be different from the top-end iPhone, which is what we’ve heard before, and the new report also says Apple is looking into different case colors with its less expensive design, another tidbit shared by various analysts.

While it isn’t surprising that Apple would be working on a new iPhone, the timeline for launch is a bit different from what we’d expect now that Apple has released the past couple of devices in the fall instead of the summer. Still, when you start to see multiple sources come together in agreement on information like this, it’s usually a good indication that there’s solid info behind the rumors.