On the heels of launching social commerce startup TopFloor, LA-based incubator Science is debuting a new retail technology, TripleThread. Additionally, this technology is powering personalization and styling for a new personalized, mens’ e-commerce startup that was incubated by Science, Fourth And Grand.
TripleThread allows each retailer to offer personalized cases of products, from clothing to accessories to home décor, all selected by in-house style teams. Similar to sites like Trunk Club, Fourth and Grand offers a styling service that helps men find fashionable clothes appropriate for work. The site aims to differentiate itself by offering fashionable, modern clothes but at affordable prices.
In order to connect retailers with new customers, TripleThread generates detailed customer profiles based on more than 20 data points from shopping habits to favorite brands to purchasing history.
Partners, such as Fourth and Grand, can then have their style teams and sales tap into these profiles to create the right apparel and accessories selections to ship to clients. Already, in beta testing, clients identified by TripleThread are five times more likely to purchase the specially curated items shipped to them in comparison to walk-in shoppers in a boutique setting.
Once a month, Fourth and Grand clients receive work-appropriate clothes—shirts, ties, pants, sweaters, and other accessories, delivered to their door. Based on information provided on the customer profile, Fourth and Grand’s in-house style team personalizes each outfit. Labels include brands like Ben Sherman and Penguin and each item will always be under $100. Clients only pay for the items that they want to keep. Unwanted products can be mailed back with pre-printed labels and in the case that they arrived in.
TripleThread allows boutiques and stores the ability to reach new customers. And Science has plans to extend TripleThread to other verticals. And democratizing the ability to offer personalized retail attention to online customers could be game-changing for small boutiques and retailers.