Angry Birds -maker Rovio and CERN, the European Organization for Nuclear Research, are to collaborate on developing “fun learning experiences” aimed at getting kids engaged with science. The collaboration is part of a new initiative by Rovio to use the power of the Angry Birds brand as a learning aid. The Finnish company has kicked off a learning programme — under a new brand, called Angry Birds Playground (not to be confused with Angry Birds activity parks) — for 3 to 8-year-olds based on the Finnish National Curriculum for kindergarten.
Rovio told TechCrunch the collaboration will involve co-producing learning support materials with CERN — including, initially, books and a board game. More products will be added later, the company said. We’ve also reached out to CERN to ask for more details and will update with any response.
“Modern physics has been around for 100 years, but it’s still a mystery to many people. Working together with Rovio, we can teach kids quantum physics by making it fun and easy to understand,” said CERN’s Head of Education, Rolf Landua, speaking at the Frankfurt Book Fair where the Rovio launch took place.
“It’s a great fit for both sides, combining physics and Angry Birds in a fun way. Rovio has a great platform, with a broad reach and highly engaged fans, which makes this collaboration very promising. With Rovio and Angry Birds Playground, we get a great channel to communicate what CERN does,” he added.
“With Playground products, kids can have fun and learn more about physics than they would’ve in the ‘old-fashioned’ style of learning,” added Peter Vesterbacka, Rovio Mighty Eagle and CMO, in a statement.
Rovio’s Angry Birds-fuelled merchandising empire includes plans for a non-educational line of Angry Birds kids’ books, in collaboration with Egmont Publishing, and — most recently — its first book app — along with t-shirts, plush toys, theme parks and more.