The main change, say Google, is that if you are signed into your Google account, Google will combine user info across its products to better serve account holders. As Google says: In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.
This is exemplified, says Google, in its more personalized search product that debuted recently, and received major criticism. You’ll see Google+ posts and data in your search results, and allows for the seamless transfer of data in between other services, including Docs, Calender, Gmail and more, says Google.
Google wants to make the entire web experience more personal, including advertising, location-based reminders, spelling suggestions of friends names and more. “People still have to do way too much heavy lifting, and we want to do a better job of helping them out,” according to the blog post.
The company also says it has rewritten its privacy policies so they’re easier to read and understand. And Google reiterates that it “remains committed to data liberation,” won’t sell personal information, or share it externally without permission and will continue to try to be transparent about the information collected from users.