For A Good Read, Check Out Editor’s Picks

Keeping up with TechCrunch can be overwhelming. And sometimes great posts get lost in the flow, pushed down the homepage before many readers even get a chance to see them. If you click on the subject tabs at the top of the site, you can filter by subjects such as Startups, Mobile, Gadgets, and Enterprise. But we are going to add even more ways to filter all the posts and videos that make it onto TechCrunch in the coming months. If you look up in the Hot Topics links right below the TC logo, you will see a new feature that just went live: Editor’s Picks.

There you will find our standout posts—ranging from investigations and scoops to arguments and analysis. These are the posts that will make you think. They will introduce you to new ideas, startups and technologies. These aren’t necessarily the posts that get the most pageviews or headlines on TechMeme, Hacker News or LinkedIn Today. They are the stories we think are the most important and worthy of attention.

The picks go back about a month right now, and new posts will be added daily. Some recent picks include Leena Rao’s excellent overview of how mobile technologies are transforming retail; Jason Kincaid’s investigation into Apple’s curious relationship with a patent troll; Alexia Tsotsis’ essay on why the “Normals” shouldn’t be ignored; Greg Kumparak on why Siri is making Microsoft look bad; Josh Constine’s tour of 6 Big HealthTech ideas that could change medicine; Robin Wauters’ defense of Windows Phone; Sarah Perez’ discussion of how mobile apps can become more like the web; Eric Eldon’s analysis of Facebook’s market saturation; John Biggs on the importance of the Kindle Fire; and (now-columnist) MG Siegler’s debunking of Android’s openness.

You will find posts from contributors and columnists there as well. This is just one small way to help you pull out some signal from the noise. Enjoy.