Recently a few startups have started to appear with mobile apps allowing you to point a smartphone at an object and view some kind of augmented reality object or information associated with it. Usually they’ve done this by being activated by some kind of QR code or similar. Others have started to appear with apps where no code is needed. Blippar is one such startup that is poised to release an iPhone ap that does just this. But for the user behaviour to take off we need a platform with real existing traction.
Thus today Layar, the largest of the mobile augmented reality platforms, is launching Layar Vision. As implied, Layar will now be able to recognise real world objects and show digital content on top of them. It works particularly well with posters, magazines and newspapers.