Any new US Spotify users will be busy creating playlists and sharing them with their friends. This is an awesome part of the service which is really the central point of why Spotify can become so addictive compared to other services like Mog and Rdio. A while back a clever little startup realised there was gold in them there lists and created a site to allow users share their lists outside of Spotify more easily.
ShareMyPlaylists has now secured £250,000 in angel funding, this time from Angel investor Mark Pearson, chairman of Markco Media Ltd / MyVoucherCodes. Pearson has also invested in UGC media site Blottr.
Founder Kieron Donoghue the site is now on 2 million page impressions per month and 10,000 playlists are played on the site each day. Growth is up to 400 new members a day. The site’s 78,000 member have now shared over 47,000 playlists.
The site means you can discover and rate playlists far more easily. Click on a playlist and it takes you direct into Spotify. It’s odd that Spotify hasn’t really cracked this issue as well as ShareMyPlaylists which, for my money at least makes the site a potential acquisition target at some point.