Nokia strikes deals with Tencent, SINA to bring location-based services to Ovi Maps

Nokia this morning announced two deals with leading Chinese Internet companies SINA and Tencent, who will be integrating with Nokia’s Ovi Maps in China.

Millions of users of SINA’s microbloging service and Tencent’s massively popular online community QQ (636 million users and counting) will be able to share their location through Nokia mobile devices, check-in to locations and upload content tied to location, such as recommendations and reviews of restaurants, shops and movie theatres.

The first location-based services for SINA and Tencent customers through Ovi Maps are planned to be available during the first quarter of 2011.

Nokia says more than 250 million people (!) are currently using a Nokia device in China.