Oh man, it’s going to be hard not to let my feminist side shine through writing about this topic, but I’ll try my best! Ladieshoesme is a brand new French dating site, launched officially on December 13th, where ladies pick a man as if he were a pair of shoes…literally.
Members essentially have to identify themselves as a pair of shoes on the platform. That means, when you create your profile, you also have to include a picture of your favorite pair of shoes. Don’t have one? Not to worry, the site has a selection you can choose from. Plus, you have to also include some information in your profile regarding shoes and feet – like “For me, shoes are…(fill in)” or “What I really hate to see on someone’s feet is…(fill in).” It’s kind of silly and kind of fun, but does this whole expressing yourself via shoes business really change that much?
Yet, I can definitely see why the founders decided to equate men with shoes – in fact, I often have difficulty distinguishing the two. Ok, not really. To be honest, the whole “women are obsessed with shoes” cliché kind of annoys me. But to be fair, allowing members of a dating site to express themselves via an inanimate object is rather creative – whether it’s food or shoes or whatnot. And it turns out that the team actually decided to develop this idea after reading a report stating that roughly 1 out of every 3 people finds shoes to be an important factor on a first date. People, not necessarily women. Ok, I’ll end my feminist banter here.
Going back to Ladieshoesme, the community has a self-selection procedure kind of similar to that of AttractiveWorld, the French dating site which closed a 4th round of funding back in May. However, for the Ladieshoesme community, only the women get a say in who can join. Adoptaguy is another French dating site that aims at giving women maximum control in a similar way. For this site and Ladieshoesme, it’s only the men that pay for the service – whether it be a monthly subscription or buying simple credits to send messages. On the Ladieshoesme platform, packs of credits start at €4.90 and monthly subscriptions range from €24-29.90.
The site is currently only available in France but the team is looking at going international rather quickly. Plus, keep an eye out next time you buy a pair of shoes online, from Zappos, Sarenza, Spartoo, etc. Who knows, perhaps the e-commerce sites and dating sites will team up for some special offers !