Apprupt strengthens its partnership with RTL, now targets iPad devs and users

Apprupt, the affiliate network for mobile apps, has today announced a further partnership with RTL interactive, specifically extending its “app shop” reach to the European broadcaster’s iPad users, a first for the startup.

Apprupt already powers a version of its affiliate network for mobile apps on RTL’s mobile website and the RTL iPhone app, but this will now also include the newly launched RTL NOW iPad (and iPhone) app as well as Clipfish on iPad and iPhone. The iPad versions employ what is described as “novel recommendation formats” such as a rotating app carousel (think CoverFlow), which presents and recommends relevant apps to users in a more touch friendly and dynamic way. Of course, it’s not only users who’ll benefit from iPad support but also developers who want to push their wares via apprupt’s network.

Primarily targeting the iPhone (and now iPad) – although Android support is said to be forthcoming – apprupt lets developers market their wares on a pay-per-download basis to specific target groups of users within its publisher network. Existing publisher partners include WEB.DE Mobile, Financial Times Deutschland and, of course, RTL who have utilized apprupt’s white label app store front to offer readers a preselection of apps. Just last month, it added MTV Germany to the list too.

It also recently rolled out its self-service platform for “appvertisers” that enables app developers to sign up to apprupt on a cost-per-install basis, enabling them to track their marketing campaigns for both paid and free apps.

In June of this year, apprupt, headquartered in Hamburg, Germany and with an office in London, scored an undisclosed round of funding from Deutsche Telekom’s T-Venture arm, KfW and its existing investor Neuhaus Partners.