Shoutlet Lands $6 Million For Social Media Management Platform

Shoutlet, provider of a social media management platform, this morning announced it has raised $6 million in Series B funding.

The investment was led by (customer) American Family Insurance, and adds to $3.2 million in previous funding.

The startup’s original backers, Origin Ventures and Leo Capital Holdings, both participated in the new round.

Shoutlet’s centralized platform boasts Facebook and Twitter management, Social CRM, and widget building capabilities for companies to leverage promotions, coupons and sweepstakes and streamline social media outreach through a single interface.

Additionally, the platform enables mobile marketing, social commerce and real-time campaign analytics.