Comparison Shopping Site TheFind Gets Into Social Commerce With Facebook Integration

Comparison shopping site TheFind, which recently passed Yahoo to become the second most popular shopping site behind Google (according to comScore), is pushing its social commerce strategy today with an in-depth Facebook integration.

TheFind’s newest social commerce feature, Shop Like Friends, allows you to sign into the site Facebook Connect and tap into the the tastes and preferences of any of your Facebook Friends, based on the stores and brands they ‘like’ on the platform. So when you sign on, TheFind requests access to the pages your friends have “liked” on Facebook, then maps the stores and brands it detects to over 40,000 different stores and brands on TheFind.

It might sound a little creepy to source friend product recommendations this way but TheFind thinks this is the future of social commerce. The Like button isn’t new to product search or e-commerce; eBay has high hopes for Facebook’s ability to drive sales.