ShopIgniter Helps Retailers Set Up Shop On Facebook

There’s no doubt that Facebook could one day operate a massive digital mall in the future, allowing users to buy clothes, electronics and other goods from within the social network. ShopIgniter is helping make this a reality by powering online storefronts for retailers on Facebook.

ShopIgniter offers a software that allows retailers to essentially build sleek storefront on Facebook, giving users the ability to add new products, pricing, options, categories, collections, brands, and more in a branded Facebook application. Buyers can post reviews and complete a transaction directly within the Facebook store. And ShopIgniter also allows retailers to offer group based promotions, private access sales, online coupons and more. Plus, ShopIgniter also powers web-based e-commerce platforms apart from Facebook.

You can see Sound Earphones’ ShopIgnitor-powered site here and Facebook page here.

The startup, which has raised $3 million from Madrona Venture Group, faces competition from Alvenda, Payvment and BigCommerce.