It begins: Audiovox kills the RCA Lexi

In what will definitely not be the last e-reader to bite the dust, Audiovox has pulled the RCA Lexi from sale in the US, citing concerns over price drops in the Nook and Kindle. They wrote to one interested customer:

Per your inquiry regarding our RCA eReader, as a result of the recent price drops in the market (Kindle/Nook/Sony) our primary focus has shifted to international opportunities.

That’s funny: who wouldn’t want a no-name e-reader from a no-name brand at a premium price, even if it used B&N’s bookstore and was branded with the leftover trade dress of a failed TV company? Expect a large shake-out in the e-reader space, friends. The little guys won’t make it.