Semi-transparent smartphone screens floating in front of the user Minority Report style are all the rage right now. Palm started it back in May with their first “Life moves fast. Dont Miss A Thing.” commercial. Microsoft had the unfortunate timing of launching a strikingly similar ad just 3 days later — and then RIM showed up with their crazy impromptu dance club remix of the idea just yesterday.
Oh well. Copy-cats aside, Palm’s carrying on with the idea. Showing off their new found abilities to make ads that don’t creep us out or otherwise turn us away, they’ve just released two more TV spots. (Heads up: Instead of cute lady people, these ones feature hipster dudes, one of whom seems to be trying to dress like Neo.)