GOOD Adds YouTube CEO Chad Hurley And Pepsi CMO Jill Beraud To Advisory Board

GOOD, the company behind the integrated media platform for “people who give a damn”, has added some serious weight to its leadership team with the addition of three high-profile advisors.

The company announced today that YouTube co-founder and CEO Chad Hurley (GOOD uses YouTube to power its video channel) and Chief Marketing Officer and President, Joint Ventures, PepsiCo Beverages America Jill Beraud have joined GOOD’s Advisory Board.

Also signing up as an advisor is founder and CEO of Charles Best.

“Their unique insights and diverse experience will enable us to position ourselves for continued success and achieve our company mission, which is to celebrate and enable individuals, businesses and nonprofits pushing the world forward,” said Craig Shapiro, President of GOOD (he was formerly Head of Content Strategy & Acquisition at HELIO, Virgin Mobile USA).

In other news, GOOD recently formed a strategic partnership with GoodSearch whereby the two entities will combine their traffic under the GOOD umbrella – generating over four million unique visitors on a monthly basis.

GOOD recently secured a “single digit millions” funding round from co-founder and CEO Ben Goldhirsh and a number of angel investors including OLPC’s Nicholas Negroponte, in an effort to solidify as the go-to media platform for people who want to live well and do good.