comScore has just released its US online video rankings for January 2010, and the results aren’t positive. Overall views dropped by around 2.5%, with 32.4 billion in January vs. 33.2 billion in December. And Hulu, which celebrated crossing the 1 billion view milestone for the first time in December, dipped back down to 903 million views. The drop can’t be blamed entirely on seasonality, either, — January 2009’s overall video views were up 4% over December 2008. That said, video views are still up 119% year over year.
Rankingwise, there weren’t many changes. Google Sites (which is essentially YouTube) is still the reigning champion, with Hulu and Microsoft Sites still rounding out the top three. Fox Interactive Media fell from 4th to 6th place as its views dropped from 550 million December to 293 million in January — a drop of around 47%.
I suspect the drop in overall video growth will be shortlived, given the huge amount of video consumed online during the Olympics last month.
Here are the stats from January 2010:
And here are the stats from December 2009: