Coull secures new funding for agency video tool

It’s been a long old time since we checked in with Bristol based Coull, the application which helps brand owners create their own video portals and interactive video content.

The startup has now has secured additional funding of £500,000 and hired Vaughan Denny the former head of rich media sales for Google Europe.

Coull has technology for turning a video clip into an advert that is used by media agencies like Isobar/Carat and Mindshare for their advertisers including Adidas, Nike and Ford.

Agencies can get a self-service tool that allows the inclusion of interactive areas within the video they upload. It’s not completely dissimilar to that other UK video startup Quick.TV, but the latter focuses on publishers, not agencies.