Earth to Dell: We’re geeks. We don’t care about weird, skinny models half as much as we care about the specs and more photos of your weird, skinny laptop.
On behalf of everyone; lose the models, take 360-degree photos of the Adamo, and give us specs, pricing, and availability. If you’re keen on making videos with models, make one with an over-the-shoulder shot of a model trying to use the computer and call it “viral” in a mainstream press release.
Yes, Dell is positioning this computer at fashion-conscious consumers. But unless you’re Apple, even fashion-conscious consumers like to get a rough idea of what they’re buying. Dell’s blog post says: “Picture it — A sultry, laidback photo session. Nina Simone piped in to set the mood. A top model posing languidly with another ultra-thin ideal of beauty – Adamo by Dell.”
All I heard was “Blah, blah, blippidy, blah – Adamo by Dell.”