$25 million dollar campaign in the works for Blu-ray

Expect an $25 mil advertising blitz for Blu-ray this holiday season themed “Tru Blu.” Trailer Park, a LA Firm, is going to make sure consumers are aware of the high-def format and hopeful – I’m thinking out loud here – will showcase more than just the pretty picture. Moms and Pops need to know that Blu-ray isn’t just a better picture but also interactive features that cannot be found on DVD. The campaign will feature clips from Hancock, Pineapple Express, The Dark Knight, Hellboy II, Wall-E; so the eye-candy movies. Still, for the sake of the only HD format left, lets just hope the format will catch on.