"Gamer Grub": kibble for your pet WoW addict

I guess real food wasn’t 1337 enough. These pods are filled with what are billed as crumbless, non-greasy snacks of various flavors that enhance your performance, the package being designed around (I assume) pouring them directly into your mouth. Now, I’m as disgusted as the rest of you when I look down and find myself covered in crumbs, but is that disgust enough for a company to start a whole “performance snacking” market?

We’ll soon find out. The arbitrary laws which govern snack and drink survival will have their way with these snackpods, and whether it will go the way of the Josta (RIP), or become a pervasive market force like Red Bull is entirely up to the fates. The mixes look all right (lots of nuts and carbs), but I have to object to their psuedoscientific justification of how this improves performance:

Gamer Grub is a great tasting snack that boosts your core gaming systems—such as visual input, cognitive processing, signal transmission and muscle reflexes. Scientifically formulated with essential nutrients and vitamins, Gamer Grub provides a healthy, great tasting snack mix that supports fast reaction times for maximum gaming performance.

When you treat your gaming drive as a literal organ, it might be time to take a break. Oh well, I can’t blame people for trying to capitalize on the growing gamer market. Reminds me of this Penny Arcade strip, though.