Best Buy intros ‘Premier Black’ Reward Zone program


Whoa, look at me! I just got an e-mail from Best Buy telling me that I’m now part of the company’s “most elite membership level – Premier Black.” That’s probably just fancy-talk for saying that I’ve spent most of my earned income over the past 15 or so years at their stores.

Aside from bonus points and whatnot, the kicker to this program appears to be a concierge service which, as a technology enthusiast, doesn’t appeal to me one bit. I’ll browse products all by myself, thank you very much. Other benefits include free shipping from, a 45-day return policy, point-banking and a premier-only awards catalog, and special Geek Squad services (that I’ll never use).

Still, the free shipping, extended return policy, and point-banking are nice. My points tend to expire from time to time.

UPDATE: Looks like this was an error on Best Buy’s part, as the aforementioned e-mail was apparently sent to every Reward Zone member. Unlike some of you, however, I haven’t received a correction e-mail yet. Maybe I’m in the test market for this new program (Boston). I’ll post another update if I get a correction.

UPDATE 2: Aaaand, there we go. I received the correction e-mail around 2:30 AM.

“The Best Buy® Reward Zone® program is always looking at ways to make our program even better for our members. Today, you may have inadvertently and inaccurately received the below message during an initial email testing process. We sincerely apologize for any inconvenience or confusion. You continue to maintain your current membership status. If you are eligible for the Reward Zone program Premier Black test that will run in a limited number of select markets, we will notify you by a separate email. If you have any questions about this or the Reward Zone program, please visit or contact our Customer Service Center at 1-888-237-8289. Thank you.

The Best Buy Reward Zone program team”