Wireless provider Orange is paying actors in Poland to stand in line, waiting for the release of the iPhone 3G. Twenty stores around the country have know-nothing celebrities standing in line for the phone as part of a marketing campaign.
Dumb, sure, by any standard, but it’s a poor reflection on Orange and/or Apple’s popularity in Poland. (Or maybe the Poles just don’t want to pay so much for a phone?) In the U.S., you had Regular Joes lining up to be the first to buy the crack-prone phone, with no monetary compensation required.
Or, maybe, the Poles just don’t fancy the idea of waiting in long lines for the privilege of handing over their credit card? Can’t it wait a few days for the lines to die down?