Nintendo didn't like its E3 performance any more than you did


Nintendo’s E3 performance didn’t please the hardcore types, the guys and girls who were by the company’s side since the days of the NES. Now Nintendo has admitted that it should have done an overall better job at the show, that it should have done a better job at catering to its fans.

Says the head of marketing, Cammie Dunaway:

I would say the message is we were disappointed with our performance at E3. There were titles like Wario which we think will be really fun titles that we should have show cased. We were excited that Mr. Miyamoto made the commitment that Pikmin is coming. It would have been nice if we could have said that on stage. But, we think it was a good recognition for us that we care for our core fans, and not just the new people who are now discovering Nintendo.

There’s a lot going on in that quote, but most striking (to me, at least) is the fun notion of paying attention to the company’s actual fans. The person buying Mario Does the Dishes from Wal-Mart isn’t watching E3 on G4, nor reading Web sites for up-to-the-minute information. E3 could just as well have been used to announce or show off games that appeal to these real life gamers. In other words, do casual gamers even know that E3 exists?

This is largely “who cares?” material, but it’s nice to see Nintendo recognize that, yes, it still has fans, and these fans weren’t exactly happy with what went down at E3.

via Edge Online