New face recognition system helps stores to identify VIP customers

Tokyo-based Tech security system provider Shiba Denshi Systems [JP] developed a technology that enables store employees to identify and systematically address “important” customers in a quicker way.

First, video cameras installed at the store entrance capture the faces of customers coming in. The information is then forwarded to a data base of profiles that stores must in create in advance. Data about customers can include photos, buying patterns, preferences etc.

If there is a match, Shiba’s system will display the customer’s complete profile. Store employees then also know when the particular customer visited last time and what was purchased. As many as five shopaholics can be identified simultaneously, even when walking.

The face recognition system is priced at $28,000.

Via Nikkei [Registration required, paid subscription]