PlayPhone and Cellufun Partnership: Good for Mobile Gamers

PlayPhone, operator of the largest network of mobile content destinations in North America, has formed a marketing partnership with Cellufun, the world’s largest mobile gaming portal. PlayPhone now has access to over 5.5 million monthly unique visitors, nearly 75 million monthly page views and a large catalog of ad-supported free mobile games from its partner Cellufun.

“This agreement is a win-win for PlayPhone and Cellufun,” said Ron Czerny, Founder and CEO of PlayPhone. “Both companies have very similar customer market segments and cross-promoting mobile entertainment in this manner brings both of our strengths to the table. It is already proving to be successful and because of that, we will continue to pursue similar partnerships with other interested parties.”

Cellufun’s free ad-supported games are now available at The collaboration includes run-of-site advertising and contextual integration of the PlayPhone catalog on the Cellufun WAP portal.

“Having our free, award-winning games distributed through PlayPhone’s vast network is a great opportunity,” said Arthur Goikhman, CEO and Co-founder of Cellufun. “The combination of our unique mobile offerings and PlayPhone’s great mix of branded content has proven to be a real boon for both companies.”