Viacom's studios look to Internet for future pay TV distribution


Viacom’s Hollywood studios, which include Paramount and Lionsgate, are gonna give that Internet thing another go. Since its contract with Showtime ended, Viacom wants to explore new ways to distribute pay TV (Showtime, HBO, etc.), and is looking to create a new online service to do just that. Said Viacom’s chief executive, “We want it to be available for consumers any way they want it.” Pretty sure consumers want “it” DRM-free and for a reasonable price, so we’ll see how that goes. Or maybe they’ll go the Hulu route, which I’ve actually heard my tech illiterate friends mention. I was truly shocked.

Don’t expect other studios to join in on the fun, however, as their pay TV contracts aren’t up for some time yet.