Yeah, this is cute, right? It’s basically Spike’s ad for an upcoming Star Wars saga replay. I don’t know for sure, but I suspect all they did was cover the actual fluorescence that go inside these bus shelters with colored gels. I doubt the company let them put any new hardware in there. Very cool idea. Now to find a Star Wars drinking game (“Pop a woody when Leia comes on… drink.”)
AMNY points out that this is similar to the old dockers ads that once graced New York bus stops. They put a real pair of dockers in there and folks would break the shelters to get at them.