Toshiba drops $3,000,000 on HD DVD Superbowl spot

The bad craziness of desperation spending has begun. I guess Toshiba had a little left over in their war chest and have decided that a final blitz is in order. The obvious place to launch it is the Super Bowl, where the ads are not only seen by millions, but also pored over and repeated for weeks afterwards. Sounds like the HD DVD group is going to down like the Spartans at Thermopylae — in a blaze of naked, slow-motion glory.

HD DVD buys Super Bowl ad [TG Daily]