Realeyes3D Announces New Bar Code Scanning Technology

Realeyes3D announced today that it is releasing a new technology that allows mobile phone cameras to read 1D barcodes. The 1D barcode is that mysterious strip of lines and numbers that appears on everything from a bag of potato chips to your cell phone battery. Standard 1D barcodes are everywhere, printed on billions of products worldwide and already linked to a vast number of both free and commercial databases.

In the past, cell phone cameras have had trouble taking a clear picture of a barcode. When shot at close distance, beyond minimum focus distance of most camera phones, barcode lines become blurred. This makes the image useless for decoding. Realeyses3D’s new application overcomes this blurring for most camera phones making barcodes accessible.

“Our technology dramatically increases both the number of camera phones that can be used for 1D bar code scanning and the decoding performance of any camera phone, by increasing the number of bar code pictures that can be read,” said Benoit Bergeret , founder and CEO of Realeyes3D. “Our unique deblurring technology enables mobile 1D bar code scanning to considerably expand its scope and accelerates the introduction of one-click m-commerce applications for the benefit of all camera phone users — not just for high-end users anymore.”

Mobile 1D bar code scanning has a market adoption potential that far exceeds that of mobile 2D bar code scanning, because 1D bar codes are already present on myriads of manufactured goods and printed content. On the contrary, 2D barcodes still have to be affixed on goods and content.

RealEyes3D’s mobile 1D bar code decoding technology is available either for embedding on handsets or as a server library. It can also be deployed in any back-end architecture supporting 2D bar code decoding and is compatible with the decoding of all 1D bar code formats.

Mobile phone barcode scanning has been around for a few years but hasn’t caught on with the public where it has been tried. The concept seems solid enough and the advertising and informational potential is enormous. Anyone who has scanned their own groceries or worked as a cashier understands that those lines and numbers represent important information. But scanning items with a cell phone hasn’t become the trendy thing to do like text messaging has become. I think Realeyes3D’s scanning technology will mostly sit on the shelf until the public is introduced to fun and practical reasons for scanning barcodes with their cell phones.