iTunes video rentals coming

Artist’s rendition of the new iTunes Movie Rental Service

Don’t tell the guys who are trying to sell next gen DVDs, but the era of physical media is just about over. Witness the news that Apple will probably start renting Fox content over iTunes, ensuring you can watch all the latest and greatest and won’t have to run down to Ye Olde Blockbuster to drop the physical disc onto a slot.

This is all rumor and innuendo right now but expect about $2.99 for a 30-day rental and might include Sony Pictures, Paramount, and Warner Bros content down the line. We’ll know more on January 14 when Steve jumps naked out of a big cake at MacWorld.

Apple To Offer Fox Video Rentals On iTunes [TC]