Scientific American Launches Mobile Web Site

sciam.jpgNeed to search for daily news in science, technology, space or find interesting science related trivia… and need to do this while on the go? Now all this is as close as your mobile browser. Scientific American has launched a new mobile Internet site. Designed with mobile searches and browsing in mind, the search offers a listing of current articles in the newsstand issue, as well as links to related articles.

“The launch of our mobile service is part of a broader brand strategy by our publication to offer new technology offerings to our loyal readership,” said Mina Lux, Managing Director/VP of Online, Scientific American. “Our new mobile service will allow our readers to easily access our content and the latest breaking science news on-the-go, giving science fans more options to access information from Scientific American, which already include the Web site, blogs, podcasts, RSS feeds and the print edition.”

This new mobile version of Scientific American was developed by MindMatics, which has also launched mobile destinations for multiple Sony Pictures DVD releases, QPower Motor Oil, and a number of pharmaceutical companies.


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