Sonos is busy this week. After announcing Phil Abram as its new president and COO, the Santa Barbara based company has announced an arrangement to offer its wireless music boxes in Best Buy stores.
The Sonos BU130 is available today in more than 440 stores and will be featured in more than 600 stores by the end of 2007. It will be showcased with a live, interactive multi-zone display.
Depressingly, however, the wider availability does not signal a price drop for the excellent, but expensive, device — it will maintain its $999 price tag. Nevertheless, the greater visibility afforded by a prominent Best Buy display is certain to augment Sonos’ sales greatly and increase awareness of the company.