Lost In Translation: Europe Could Still Get Zune's This Year


This should be a lesson to you all. Find someone that actually reads and speaks the language before you go spouting off that Microsoft will not ship Zune’s to Europe in 2007. It’s not to say that it will actually happen, but do you see how quickly the Interwebs light up at such news? This is what Ballmer really said when he was asked about Zune’s being launched in Europe:

Our primary goal was to get into market, offer some innovation and do some learning. The US is always an easy place to practice, because it is our home market. Over time, we will have various versions of Zune. And, it is obvious that we need to have new services, not just an Internet music store. So far, we have lost money in this business because of our investments. That is why we decided not to enter new markets so far. It will only pay off after we have reached some of the goals outlined. When this will be the case, I cannot tell you today.

And Now a Correct Translation [Zune Insider]