With the iPhone about a month away, AT&T has finally gotten around to realizing they need to ditch the Cingular name. Using the iPhone as a catalyst, AT&T will be replacing signs inside all 1800+ Cingular stores with AT&T logos, adverts, and signs. Says AT&T Spokesperson Mike Coe:
“The iPhone is one of the most anticipated handsets ever in the wireless industry, and we want to make sure that every drop of equity from the iPhone accrues to the AT&T brand,”
“We want to be as far along as possible with our rebranding in advance of the launch of the iPhone.”
Every drop, eh? Quite the statement there, Coe. Though if there were a time to push a rebranding, I’d say the iPhone is the way to go. AT&T knows that Cingular name is going to be hard to shake and this is the only chance to shake it off for good.