Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
While sightseeing in the U.S., we’d like to explore the feasibility of expanding our business in there. Do we need to get a special visa to do that?
How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
"A great NFT launch requires a lot more work than making a JPEG and putting it on the blockchain."
This is a fantastic time to launch a startup, but if you're trying to grow one — well, winter is coming.
We’re an early-stage startup struggling to recruit. We received some applications from international talent. This is all new territory for us. What’s your advice for hiring internationally?
It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured into U.S. startups as of September 30.
I’m currently working on OPT for an early-stage biotech startup. I heard that the next lottery will not select H-1B candidates based on the highest salaries paid. What else should I know?
I reached back out to 10 marketers we've met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we've seen in 2021.
As we get closer to the end of the year, we’re running more stories that look back at topics we examined in depth over the last several months, and several that offer well-informed predictions for t
What does 2022 mean to marketers?
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees
"It's not just pushing a button while enjoying a hot chocolate, so for anyone who wants to launch an app in the middle of the holiday season, be prepared to mobilize the entire team."
My fiancée is in the U.S. on a K visa. We’re thinking about eloping to Vegas so we can get started on her green card application before a big wedding in her hometown in the spring. Is that allowed?
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup's homepage.
A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.
Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become cus
Here's another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.