Verified Experts

Setting up high-conversion lead magnets that deliver value

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.

Dear Sophie: Do we need a visa to explore the US market?

While sightseeing in the U.S., we’d like to explore the feasibility of expanding our business in there. Do we need to get a special visa to do that?

Don’t trust averages: How to assess and strengthen the health of your business

How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.

This week in TechCrunch Experts: E-commerce trends, growth marketing predictions

"A great NFT launch requires a lot more work than making a JPEG and putting it on the blockchain."

TechCrunch+ roundup: VC advice for CEOs, 2022 e-commerce trends, OpenSea’s valuation

This is a fantastic time to launch a startup, but if you're trying to grow one — well, winter is coming.

Dear Sophie: With the H-1B lottery looming, how should we approach overseas hiring?

We’re an early-stage startup struggling to recruit. We received some applications from international talent. This is all new territory for us. What’s your advice for hiring internationally?

5 growth marketing predictions for 2022

It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured into U.S. startups as of September 30.

Dear Sophie: Will the H-1B lottery be based on the highest wages?

I’m currently working on OPT for an early-stage biotech startup. I heard that the next lottery will not select H-1B candidates based on the highest salaries paid. What else should I know?

This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey

I reached back out to 10 marketers we've met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we've seen in 2021.

TechCrunch+ roundup: Ahrefs’ homepage, digital health trends, 2022 marketing predictions

As we get closer to the end of the year, we’re running more stories that look back at topics we examined in depth over the last several months, and several that offer well-informed predictions for t

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

2 exercises that will bring your brand persona to life

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees

Apple’s App Store Connect will be open on Christmas: Can developers take advantage?

"It's not just pushing a button while enjoying a hot chocolate, so for anyone who wants to launch an app in the middle of the holiday season, be prepared to mobilize the entire team."

Dear Sophie: What’s allowed between a K-1 visa and a green card?

My fiancée is in the U.S. on a K visa. We’re thinking about eloping to Vegas so we can get started on her green card application before a big wedding in her hometown in the spring. Is that allowed?

Carve out a place for your brand with a positioning statement

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

Create target customer personas to develop successful growth strategies

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.

Demand Curve: How Ahrefs’ homepage educates prospects to purchase

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup's homepage.

Start building your brand book with a visioning workshop

A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.

Demand Curve: Avoid these 10 copywriting mistakes to get more conversions

Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become cus

Dear Sophie: How to maneuver the latest travel bans, H-1B alternatives

Here's another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
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