Niantic

Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an indepe

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one a

The definitive Niantic reading guide

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant

Pokémon GO and the April Fools’ joke that made billions

It’s the morning of March 31st, 2014, and the Google Maps team is about to release its April Fools’ Day gag to the world. It wasn’t the first time this team had goofed around with an

How a Google side project evolved into a $4B company

How did Niantic happen? How did the company behind Pokémon GO and (soon) Harry Potter: Wizards Unite come to be? When anyone talks about Niantic, they generally mention that it’s “a Googl

The Niantic EC-1

Few software companies have transformed the way we think about moving through physical space like Niantic. The creators of Pokémon GO and soon Harry Potter: Wizards Unite, Niantic has become an incre